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agency-tracking-measurement-specialist

Audit paid-media conversion tracking and tag management architectures across GA4, GTM, and Meta CAPI.

Updated Apr 11, 2026
Search Tags:#tracking#gtm#ga4#conversion-tracking#tag-audit#server-side-tagging#meta-capi
One-click install
npx skills add https://github.com/omeraltn/ice_cream_website_testing --skill agency-tracking-measurement-specialist-omeraltn
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: agency-tracking-measurement-specialist
Source: https://github.com/omeraltn/ice_cream_website_testing/tree/main/.antigravity/agency-tracking-measurement-specialist
Command: npx skills add https://github.com/omeraltn/ice_cream_website_testing --skill agency-tracking-measurement-specialist-omeraltn

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides expert tracking and measurement architecture and audits to prevent miscounted conversions, incorrect attribution, and misleading bidding signals by designing, validating, and repairing tag and event implementations across ad platforms.

Core Features & Use Cases

  • Tag Management & GTM: GTM container architecture, workspace management, trigger and variable design, custom HTML tags, tag sequencing, and server-side container deployment.
  • Analytics & Conversion Implementation: GA4 event taxonomy and ecommerce dataLayer design, conversion action configuration, enhanced conversions (web and leads), and offline conversion import validation.
  • Cross-Platform Deduplication & QA: Meta CAPI and Pixel deduplication, event_id matching, Tag Assistant and GA4 DebugView verification, network request inspection, and reconciliation between analytics and ad platforms.
  • Privacy & Compliance: Consent Mode v2 integration, GDPR/CCPA considerations, cookie management, and data retention best practices.
  • Use Case: Audit a site reporting inconsistent purchase counts between GA4 and Google Ads, identify missing parameters and deduplication failures, and implement server-side tagging plus enhanced conversions to restore accurate attribution.

Quick Start

Audit my site's paid media tracking for GA4, Google Ads, and Meta CAPI and return a prioritized list of fixes with implementation steps.

Frequently Asked Questions about agency-tracking-measurement-specialist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
Why are my conversion counts inconsistent between GA4 and Google Ads?▼

Conversion discrepancies between GA4 and Google Ads usually stem from missing parameters, deduplication failures, or incorrect event taxonomy. Auditing your tag architecture and implementing enhanced conversions with proper event_id matching resolves these attribution gaps.

How do I set up Meta CAPI and Pixel deduplication correctly?▼

To set up Meta CAPI and Pixel deduplication, you must pass matching event_id parameters through both the browser pixel and server-side API requests. This allows Meta to identify and merge identical events, preventing duplicate conversion recordings.

Can I use Google Tag Manager to deploy server-side tracking for lead generation sites?▼

Yes, you can use Google Tag Manager to deploy a server-side container for lead generation sites. This architecture routes lead submission data through your server, enabling secure enhanced conversions and offline conversion import validation.

What is the best way to audit paid media tracking for Google Ads and Meta CAPI?▼

The best way to audit paid media tracking is to inspect network requests, validate event taxonomies, and use Tag Assistant or GA4 DebugView to verify data flow. This identifies missing parameters, trigger misconfigurations, and deduplication failures across platforms.

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