ajtbd-landing

What problem does it solve?

Creating effective landing page copy that resonates with target users and drives conversions typically requires deep user research, which is time-consuming to conduct from scratch. This Skill eliminates that overhead by leveraging pre-completed Advanced Jobs To Be Done (AJTBD) research artifacts to generate structured, user-centric landing page content in minutes.

Core Features & Use Cases

• AJTBD-Aligned Copy Structure: Generates landing page text following a proven AJTBD framework, including oneliner value propositions, core job value statements, aha-moment tactics, point B vision, barrier reduction, and competitor differentiation.
• Leverages Existing Research: Uses data from prior AJTBD workflow steps (segment profiles, core/big jobs, micro job graphs) to ensure copy is rooted in actual user needs and pain points.
• Use Case: For a B2B CRM product targeting small business owners, the Skill generates a full landing page draft that speaks directly to the segment's core jobs of managing customer relationships and reducing administrative overhead, ready for editing and publishing.

Quick Start

Use the ajtbd-landing skill with optional notes on desired tone, key features to highlight, or specific segment focus to generate a complete landing page draft saved to your project's .ajtbd/landing.md file.