amazon-dsp-inventory-and-supply

To select Amazon DSP inventory and supply sources for your campaign goals, evaluate owned-and-operated, Amazon Publisher Direct, third-party exchanges, and streaming TV ads against your target metrics, then configure the chosen source to align with your campaign objectives.

Amazon DSP deal types differ by inventory access and pricing guarantees: Private Auctions invite select buyers, Preferred Deals offer first-look access at a negotiated price, Programmatic Guaranteed locks in fixed impressions, and Open RTB allows open bidding.

To set up streaming TV ads on Amazon DSP, select the streaming TV supply source, choose an appropriate deal type like Programmatic Guaranteed, and configure your video campaign settings to align with your specific reach and frequency goals.

Use Amazon Publisher Direct for direct access to premium Amazon inventory with transparent pricing, while third-party exchanges expand your programmatic advertising reach across external publisher networks, depending on your campaign scale and targeting requirements.

Yes, executing Amazon DSP deal types like Open RTB requires prior knowledge of the Amazon DSP platform and campaign setup, including how to navigate supply sources, negotiate deal parameters, and wire them to your specific campaign goals.

The best way to wire Amazon DSP supply sources to campaign goals is to match your inventory choice—such as owned-and-operated for reach or streaming TV for video awareness—with the appropriate deal type and configure the supply settings to optimize performance.