amazon-keyword-traffic-analysis

Analyze Amazon keyword traffic using ZooData endpoints for expansion and viability scoring.

61|9|Updated Mar 13, 2026
One-click install
npx skills add https://github.com/SerendipityOneInc/ZooData-Skills --skill amazon-keyword-traffic-analysis
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: amazon-keyword-traffic-analysis
Source: https://github.com/SerendipityOneInc/ZooData-Skills/tree/main/amazon-keyword-traffic-analysis
Command: npx skills add https://github.com/SerendipityOneInc/ZooData-Skills --skill amazon-keyword-traffic-analysis

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

Amazon sellers and PPC managers lack reliable, structured ways to identify high-value keywords, understand which search terms drive traffic to their listings, and diagnose sudden traffic anomalies. This skill automates keyword expansion, viability scoring, reverse ASIN traffic mapping, and movement diagnosis using ZooData's Amazon Brand Analytics-backed endpoints.

Core Features & Use Cases

  • Keyword Expansion: Generate candidate ad keywords from a seed term and coarse-filter them by demand, competition, and relevance into Priority test / Selective test / Observe only / Exclude tiers.
  • Single Keyword Analysis: Deep-dive a single keyword to judge directional viability for bidding, covering demand snapshot, trend direction, SERP crowding, and organic room.
  • Reverse ASIN Analysis: Map which keywords currently drive visibility and traffic share for a specific ASIN, with Defend / Expand / Observe / Avoid buckets.
  • Traffic Diagnosis: Explain why an ASIN moved under a keyword by inspecting position, exposure, ad activity, price/BSR/sales/rating curves, and listing change events.

Quick Start

Use this skill to expand keyword ideas from 'wireless earbuds', analyze whether 'yoga mat' is worth bidding on, or reverse-lookup an ASIN to see which keywords drive its traffic.

Frequently Asked Questions about amazon-keyword-traffic-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find which keywords are driving traffic to a specific Amazon ASIN?

Reverse ASIN analysis maps the search terms currently driving visibility and traffic share for a specific ASIN. It categorizes these keywords into Defend, Expand, Observe, and Avoid buckets to guide your Amazon PPC strategy.

What is the best way to expand Amazon PPC keywords from a single seed term?

Keyword expansion generates candidate ad keywords from a seed term and coarse-filters them by demand, competition, and relevance. Results are structured into Priority test, Selective test, Observe only, and Exclude tiers for targeted Amazon ads.

Why did my Amazon listing lose traffic for a specific keyword?

Traffic diagnosis explains why an ASIN moved under a keyword by inspecting position, exposure, ad activity, price, BSR, sales, rating curves, and listing change events to identify the root cause of the traffic anomaly.

How do I analyze if a single Amazon keyword is worth bidding on?

Single keyword analysis provides a deep-dive into directional viability for bidding. It evaluates the demand snapshot, trend direction, SERP crowding, and organic room to help you decide if the keyword is worth your PPC budget.

Do I need a specific API key to run Amazon keyword traffic analysis?

Yes, you need a ZOODATA_API_KEY to perform Amazon keyword research and traffic analysis. The skill orchestrates eight ZooData endpoints backed by Amazon Brand Analytics to provide viability scoring and reverse ASIN mapping.

Does Amazon keyword research provide confidence labeling for its data?

Yes, the keyword research workflows include evidence gating, confidence labeling, and mandatory data-basis disclosures. This ensures the traffic diagnosis and viability scoring are transparent and supported by Amazon Brand Analytics data.