What problem does it solve?
Amazon sellers and PPC managers lack reliable, structured ways to identify high-value keywords, understand which search terms drive traffic to their listings, and diagnose sudden traffic anomalies. This skill automates keyword expansion, viability scoring, reverse ASIN traffic mapping, and movement diagnosis using ZooData's Amazon Brand Analytics-backed endpoints.
Core Features & Use Cases
- Keyword Expansion: Generate candidate ad keywords from a seed term and coarse-filter them by demand, competition, and relevance into Priority test / Selective test / Observe only / Exclude tiers.
- Single Keyword Analysis: Deep-dive a single keyword to judge directional viability for bidding, covering demand snapshot, trend direction, SERP crowding, and organic room.
- Reverse ASIN Analysis: Map which keywords currently drive visibility and traffic share for a specific ASIN, with Defend / Expand / Observe / Avoid buckets.
- Traffic Diagnosis: Explain why an ASIN moved under a keyword by inspecting position, exposure, ad activity, price/BSR/sales/rating curves, and listing change events.
Quick Start
Use this skill to expand keyword ideas from 'wireless earbuds', analyze whether 'yoga mat' is worth bidding on, or reverse-lookup an ASIN to see which keywords drive its traffic.