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analyst-campaign-analytics

Analyze WhatsApp campaign performance metrics across API campaigns and Canvases.

Updated Apr 6, 2026
Search Tags:#whatsapp#conversions#reads#deliveries#campaign analytics#canvas analytics#sends/data_series
One-click install
npx skills add https://github.com/delta-and-beta/braze-agency --skill analyst-campaign-analytics
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analyst-campaign-analytics
Source: https://github.com/delta-and-beta/braze-agency/tree/main/skills/analyst-campaign-analytics
Command: npx skills add https://github.com/delta-and-beta/braze-agency --skill analyst-campaign-analytics

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Enables data-driven evaluation of WhatsApp campaigns by consolidating campaign metrics, channel nuances, and Canvas performance into a coherent analytic framework.

Core Features & Use Cases

  • Cross-channel analytics: measures sends, deliveries, reads, conversions, and revenue across API campaigns and Canvases.
  • Channel-specific insights: interprets WhatsApp-specific signals (reads, messaging usage) for accurate performance attribution.
  • Operational use cases: diagnose why a WhatsApp campaign underperforms, plan optimizations, and export analytics for dashboards and stakeholders.

Quick Start

Start by querying Braze for WhatsApp campaign analytics across a date range.

Frequently Asked Questions about analyst-campaign-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze WhatsApp campaign performance metrics across API campaigns and Canvases?▼

To analyze WhatsApp campaign performance, you query consolidated metrics such as sends, deliveries, reads, conversions, and revenue across both API campaigns and Canvases. This process uses a three-layer framework to measure, interpret, and act on channel-specific signals.

What WhatsApp campaign analytics signals should I track to diagnose underperformance?▼

You should track WhatsApp campaign analytics signals like sends, deliveries, reads, messaging usage, and conversions. Interpreting these specific channel metrics helps accurately attribute performance and diagnose why a WhatsApp campaign underperforms.

Can I export WhatsApp Canvas analytics data for external dashboards and stakeholders?▼

Yes, you can export WhatsApp Canvas analytics data for dashboards and stakeholders. The analytics framework evaluates channel-specific performance and operational use cases, enabling you to extract the measured data series for external reporting.

Are there data retention windows or endpoint permissions enforced when querying WhatsApp campaign analytics?▼

Yes, querying WhatsApp campaign analytics enforces strict endpoint permissions and data retention windows. These constraints ensure that your cross-channel analytics queries operate securely within the permitted data access boundaries.

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