analyst-campaign-reporting

To analyze Braze campaign performance, you evaluate core metrics such as sends, deliveries, opens, clicks, conversions, and revenue to produce actionable insights. This process applies metric definitions and report-ready outputs to measure engagement and guide decisions.

Braze funnel reports track users through defined multi-step conversion stages to identify where drop-offs occur. Analyzing these funnels applies multi-step conversion logic to measure how effectively users progress through each campaign stage.

Yes, you can configure Braze campaign alerts using threshold-based alerting to trigger notifications when metrics fall outside expected ranges. This alert configuration helps monitor campaign anomalies and maintain performance standards.

You measure cohort retention by generating Braze retention reports that track how many users return over time after receiving a message. This cohort-based retention analysis calculates return rates to evaluate long-term engagement.

The best way to organize Braze campaigns is by filtering the workspace using status, tag, channel, and date. Managing campaigns at the workspace level enables bulk actions, archiving, and sorting to maintain an organized reporting environment.