analyst-event-tracking

What problem does it solve?

Ensures Braze instrumentation is accurate, complete, and attributable so analysts can trust events, purchases, sessions, location, and uninstall signals for segmentation, campaign targeting, and lifetime value reporting.

Core Features & Use Cases

• Custom event validation: Check naming consistency, required properties, and property cardinality to prevent segmentation gaps and accidental duplicates.
• Purchase logging checks: Verify product_id stability, currency consistency, price/quantity semantics, and order-level vs item-level logging for reliable revenue metrics.
• Session, location, and uninstall analysis: Audit session timeout behavior, location recency and permission handling, and uninstall detection latency to avoid false positives in re-engagement campaigns.
• Use cases: Pre-deployment instrumentation audits, discrepancy diagnosis between Braze and external analytics, event taxonomy reviews, and LTV completeness assessments.

Quick Start

Audit the Braze event and purchase instrumentation focusing on custom event names, purchase fields, session definitions, location freshness, and uninstall detection and return a prioritized list of data quality issues.