analyst-messaging-metrics

Analyze Braze cross-channel messaging performance and generate engagement metrics reports.

Updated Apr 6, 2026

Search Tags:#messaging #analysis #metrics #reporting #segmentation #cross-channel #retargeting

Ready to run

npx skills add https://github.com/delta-and-beta/braze-agency --skill analyst-messaging-metrics

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analyst-messaging-metrics
Source: https://github.com/delta-and-beta/braze-agency/tree/main/skills/analyst-messaging-metrics
Command: npx skills add https://github.com/delta-and-beta/braze-agency --skill analyst-messaging-metrics

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Cross-channel messaging metrics and insights to optimize campaigns across in-app, SMS, and retargeting channels.

Core Features & Use Cases

Measurement and reporting across Braze channels for campaign performance, billing, and audience engagement.
Segmentation and retargeting analytics to identify high-value cohorts and optimize messaging strategies.
Use Case: Imagine you need to compare IAM reporting across campaigns and surface top drivers of engagement for a quarterly review.

Quick Start

Ask it to generate a cross-channel messaging metrics report for the current Braze workspace.

Frequently Asked Questions about analyst-messaging-metrics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I analyze cross-channel messaging performance across Braze in-app, SMS, and retargeting campaigns?▼

Cross-channel messaging performance analysis requires ingesting Braze messaging data to produce channel-level metrics, segment audience results, and present engagement and billing insights in a concise executive summary format. It identifies engagement trends across in-app, SMS, and retargeting channels.

What is the best way to generate a cross-channel messaging metrics report for a quarterly review?▼

The best way to generate a cross-channel messaging metrics report is by summarizing Braze channel performance to reveal engagement and billing insights. You compare in-app messaging reporting across campaigns and surface top drivers of audience engagement suitable for quarterly executive reviews.

Can I segment Braze audience cohorts to optimize retargeting analytics?▼

You can segment Braze audience cohorts to optimize retargeting analytics by identifying high-value cohorts across in-app, SMS, and retargeting channels. This segmentation provides actionable insights to refine and optimize cross-channel messaging strategies.

Do I need to ingest Braze workspace data before reporting on messaging metrics?▼

You need to ingest Braze messaging data into your environment before analysis. This ingestion is a prerequisite to produce channel-level metrics, segment results, and accurately surface engagement and billing insights for cross-channel messaging campaigns.

Does cross-channel messaging analytics support billing insights and trend detection?▼

Cross-channel messaging analytics supports billing insights and trend detection by summarizing performance across Braze channels. It reveals billing impacts and applies trend detection to provide actionable insights for campaign performance and audience engagement.