analytics-measurement

Configures GDPR-compliant GTM and GA4 event <br />tracking for WeChat and other site interactions.

4|1|Updated Dec 21, 2025
One-click install
npx skills add https://github.com/Soborbo/claudeskills --skill analytics-measurement
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: analytics-measurement
Source: https://github.com/Soborbo/claudeskills/tree/main/analytics-measurement
Command: npx skills add https://github.com/Soborbo/claudeskills --skill analytics-measurement

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Lead-generation sites rely on compliant, accurate analytics to measure performance and optimize marketing. This Skill provides a robust framework for implementing GTM and GA4 while honoring user consent and data privacy.

Core Features & Use Cases

  • Centralizes event tracking for form submissions, phone clicks, and other interactions using a single GTM container.
  • Enforces consent-driven analytics to comply with GDPR and privacy requirements.
  • Supports end-to-end measurement, debugging, and reporting from GA4 to Ads, including server-side options.

Quick Start

Enable GTM integration and GA4 configuration, implement the required events (page_view, form_start, form_submit, phone_click, whatsapp_click, etc.), and validate with GTM Preview and GA4 DebugView.

Frequently Asked Questions about analytics-measurement

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 conversion tracking for lead-generation form submissions?

Track phone and WhatsApp clicks by configuring specific GTM tags for phone_click and whatsapp_click events within a single container. This captures lead-generation interactions accurately while enforcing consent-driven analytics.

Does GTM work with GA4 for consent-driven analytics and GDPR compliance?

Debug conversion tracking using GTM Preview and GA4 DebugView to validate event implementation. This verifies that events like form submissions and phone clicks fire correctly before reporting data to Ads.

What is the best way to track calculator tool interactions in sales funnels using GTM?

Yes, server-side tracking is supported as an optional configuration within this GTM and GA4 framework. It extends end-to-end measurement capabilities from GA4 to Ads while maintaining consent-driven data collection.

Why does my GA4 event tracking not work after implementing GTM?

GA4 event tracking fails when GTM containers are duplicated or event naming is inconsistent. Resolve this by consolidating into one GTM container, enforcing strict naming, and validating with GA4 DebugView.