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analytics-strategy

Define analytics stacks and map events, funnels, and feature flags for PAGE-SPECs.

Updated Jan 27, 2026
Search Tags:#analytics#measurement#posthog#gtm#funnels#ab-testing#event-mapping
One-click install
npx skills add https://github.com/BrunoSantanaDeveloper/flyeelab-agent-kit --skill analytics-strategy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-strategy
Source: https://github.com/BrunoSantanaDeveloper/flyeelab-agent-kit/tree/main/skills/analytics-strategy
Command: npx skills add https://github.com/BrunoSantanaDeveloper/flyeelab-agent-kit --skill analytics-strategy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Analytics planning and measurement often suffers from unclear goals, scattered tools, and inconsistent event definitions. This skill provides a structured approach to decide what to measure, which data sources to trust, and how to align metrics with product strategy.

Core Features & Use Cases

  • Define Analytics Stack: select tools (PostHog, Google Tag Manager, Google Search Console, UTM, Meta Pixel, Google Ads Tag) for MVP and Growth.
  • Map Events per Page: specify key events per PAGE-SPEC, and create funnels to measure conversion and engagement.
  • Feature Flags & A/B Testing: define flags to test hypotheses and measure impact.
  • Output artifacts: generate PAGE-SPEC sections 'Analytics' with event definitions and environment variables to configure.

Quick Start

Configure an initial analytics stack and map core events for the first PAGE-SPEC to begin tracking.

Frequently Asked Questions about analytics-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan an analytics strategy for a new product?▼

Analytics strategy planning involves defining what to measure, selecting tools like PostHog and Google Tag Manager, and mapping events per page. You create a structured approach to align metrics with product goals, generating event definitions and funnels for your PAGE-SPECs.

How do I map PostHog events and funnels for specific pages?▼

Mapping PostHog events requires specifying key events for each PAGE-SPEC and creating funnels to measure conversion and engagement. This process outputs an 'Analytics' section with event definitions and environment variables to configure your tracking implementation.

What's the best way to set up feature flags and A/B testing with PostHog?▼

Setting up feature flags and A/B testing involves defining flags to test hypotheses and measure impact. You integrate these definitions into your analytics strategy to control rollouts and track performance variations within your product workflows.

Can I use Google Tag Manager and UTM tracking together in an analytics stack?▼

Yes, you can use Google Tag Manager and UTM tracking together within a defined analytics stack. The strategy combines these tools alongside PostHog and Google Search Console to measure traffic sources, user interactions, and conversion funnels.

How do I document event definitions in TDD and PAGE-SPECs?▼

Documenting event definitions in TDD and PAGE-SPECs follows a structured process to update technical documentation with analytics requirements. You generate specific 'Analytics' sections containing event mappings, funnel configurations, and environment variables for consistent tracking.

Does this analytics strategy work for legacy projects?▼

Yes, this analytics strategy applies to legacy projects by mapping existing pages to new event definitions and funnels. It integrates with current workflows to retroactively define measurement plans, feature flags, and tool configurations for established products.

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