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analytics-tracking

Design GA4 and GTM analytics tracking plans with event naming and conversion setup.

4|4|Updated Mar 21, 2026
Search Tags:#debugging#event tracking#conversion tracking#gtm#ga4#tracking plan#utm parameters
One-click install
npx skills add https://github.com/akp-alliance/npx-skills-add-coreyhaines31-marketingskills --skill analytics-tracking-akp-alliance
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/akp-alliance/npx-skills-add-coreyhaines31-marketingskills/tree/main/.claude/skills/analytics-tracking
Command: npx skills add https://github.com/akp-alliance/npx-skills-add-coreyhaines31-marketingskills --skill analytics-tracking-akp-alliance

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you design and implement analytics tracking so you can reliably measure marketing and product outcomes instead of collecting unhelpful or misleading data.

Core Features & Use Cases

  • Build a tracking plan: Define the right event taxonomy, naming conventions, and a decision-focused measurement approach for marketing and product teams.
  • Implement with GA4 and GTM: Configure custom events, conversion marking, data layer patterns, and core debugging workflows to ensure events fire correctly.
  • Set up campaign attribution with UTMs: Establish consistent UTM parameters for Google, social, and email so attribution can be trusted and analyzed.
  • Validate data quality and privacy: Diagnose duplicates/mismatches, reduce tracking errors, and apply consent and PII safeguards for GDPR-style compliance.

Quick Start

Create a tracking plan for your GA4 + GTM setup by listing your key conversions, the events you need (including triggers and properties), and the UTM conventions you will use, then validate everything in GA4 DebugView and GTM Preview Mode.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a GA4 and GTM tracking plan for key conversions?▼

To create a GA4 and GTM tracking plan, list your key conversions, define event naming conventions and properties, establish data layer patterns, and map UTM parameters to ensure reliable measurement of marketing and product outcomes.

What's the best way to set up UTM parameters for campaign attribution?▼

The best way to set up UTM parameters for campaign attribution is to establish consistent naming conventions across Google, social, and email campaigns, ensuring that attribution data can be trusted and analyzed within your analytics platform.

How do I debug event tracking mismatches in GA4 and GTM?▼

Debug event tracking mismatches in GA4 and GTM by validating your setup in GA4 DebugView and GTM Preview Mode to diagnose duplicates, reduce tracking errors, and ensure custom events fire correctly with the proper data layer configuration.

Can I configure GDPR consent and PII safeguards within my event tracking setup?▼

Yes, you can configure GDPR consent and PII safeguards within your event tracking setup by applying a validation and privacy compliance checklist to your data layer implementation, ensuring user data is protected and legally compliant.

Why does my GA4 conversion tracking show duplicated or mismatched data?▼

GA4 conversion tracking shows duplicated or mismatched data when event triggers and data layer pushes are inconsistent, requiring an audit of your tracking plan and debugging in GTM Preview Mode to align triggers with conversion configuration.

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