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analytics-tracking

Configure GA4 properties, data streams, and UTM parameters for campaign tracking.

Updated Mar 6, 2026
Search Tags:#analytics#dashboards#utm#conversions#tracking#ga4#search console
One-click install
npx skills add https://github.com/andginja/marketingskills --skill analytics-tracking-andginja
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/andginja/marketingskills/tree/main/skills/analytics-tracking
Command: npx skills add https://github.com/andginja/marketingskills --skill analytics-tracking-andginja

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you set up and manage your marketing analytics infrastructure, ensuring accurate data collection, tracking, and reporting for informed decision-making.

Core Features & Use Cases

  • GA4 Configuration: Implement Google Analytics 4 properties, data streams, and event tracking.
  • UTM Parameter Management: Standardize and implement UTM parameters for campaign tracking.
  • Conversion Tracking: Set up key event tracking and understand attribution models.
  • Search Console Integration: Monitor SEO performance and index coverage.
  • Use Case: You've just launched a new marketing campaign and need to ensure all traffic sources are correctly tracked in GA4, conversions are firing, and you can analyze campaign performance against your SEO efforts.

Quick Start

Use the analytics-tracking skill to set up GA4 and configure conversion tracking for a new website.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 event tracking and conversion goals for a new website?▼

UTM parameters are customized tracking tags appended to your URLs to identify specific marketing campaigns. Standardizing UTM parameters ensures consistent data collection, allowing GA4 to accurately attribute traffic sources and measure campaign performance.

Can I integrate Google Search Console with GA4 to monitor SEO performance?▼

A data layer implementation structures your website data to pass specific event information to GA4 securely. It supports accurate reporting and privacy compliance by standardizing how marketing analytics infrastructure captures and processes user interactions.

What is the best way to manage UTM parameters for campaign tracking?▼

The best way to manage UTM parameters is to standardize their naming conventions and implement them consistently across all marketing campaigns. This prevents fragmented data and ensures accurate attribution within your analytics infrastructure.

How do I configure audience segmentation and data collection for privacy compliance?▼

You configure audience segmentation and data collection for privacy compliance by implementing a structured data layer within your analytics infrastructure. This addresses data processing challenges and ensures reporting adheres to privacy regulations.

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