analytics-tracking

Set up GA4 and GTM tracking by defining your key marketing decisions, assessing your current tracking state, and generating a simple event list. This framework provides the implementation steps needed to establish reliable measurement for your site.

A tracking plan is a framework that defines event naming conventions, properties, and governance rules. It ensures data quality by providing debugging checks and privacy considerations to keep your analytics measurement trustworthy and accurate.

Create privacy-safe event tracking by applying privacy considerations to your event naming and property definitions. This approach defines governance rules that ensure your product analytics measurement is accurate and compliant with privacy standards.

Yes, you can use this tracking plan framework for marketing attribution. It covers marketing sites and product apps, defining the events and properties needed to inform marketing decisions and establish reliable measurement.

Inconsistent GA4 data quality often stems from a lack of governance rules and debugging checks. Establishing a tracking plan with defined event naming conventions and data quality checks resolves these measurement discrepancies.

Audit existing analytics tracking by assessing your current tracking state against your key decisions. This process applies debugging and data quality checks to your GA4 and GTM setup to ensure accurate, privacy-safe measurement.