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analytics-tracking

Sets up, improves and audits GA4, GTM and UTM analytics tracking.

Updated Jul 5, 2026
Search Tags:#analytics#Google Analytics#GA4#data tracking#UTM parameters
One-click install
npx skills add https://github.com/archerli/skill-set --skill analytics-tracking-archerli
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/archerli/skill-set/tree/main/%E4%BA%A7%E5%93%81%E7%BB%8F%E7%90%86/%E4%BB%8E%E5%A4%B4%E8%84%91%E9%A3%8E%E6%9A%B4%E5%88%B0%E6%95%B0%E6%8D%AE%E5%9F%8B%E7%82%B9/analytics-tracking
Command: npx skills add https://github.com/archerli/skill-set --skill analytics-tracking-archerli

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill simplifies the complex task of setting up, improving, and auditing analytics tracking and measurement. It aids in knowing if analytics are working and measuring marketing results.

Core Features & Use Cases

  • Analytics Implementation: Expert guidance in setting up tracking for marketing and product decisions.
  • Tracking Plan Framework: A structured approach to define event naming conventions, event properties, and standard properties.
  • UTM Parameter Strategy: A clear guide on standard UTM parameters and naming conventions for various channels.

Quick Start

To begin tracking user events, execute the following command: 'use analytics-tracking setup-events'

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 event tracking for marketing and product decisions?▼

To set up GA4 event tracking, you need a structured tracking plan framework that defines event naming conventions, event properties, and standard properties to measure specific user interactions and marketing results accurately.

What is the best way to create a UTM parameter strategy for various channels?▼

A clear UTM parameter strategy requires establishing standard UTM parameters and consistent naming conventions across various marketing channels to ensure accurate attribution modeling and campaign tracking.

How does Google Tag Manager work with GA4 conversion tracking?▼

Google Tag Manager works with GA4 by managing tags to trigger conversion tracking, allowing you to audit analytics tracking and verify if your measurement setup is working correctly.

Can I use this to audit my existing analytics tracking implementation?▼

Yes, you can audit existing analytics tracking implementations to identify gaps in your setup, ensuring your GA4, GTM, and UTM parameters are working and accurately measuring marketing results.

When do I need standard properties in a GA4 tracking plan?▼

You need standard properties in a GA4 tracking plan when you want consistent event properties across your analytics implementation, enabling precise product decisions and reliable attribution modeling.

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