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analytics-tracking

Set up and audit analytics tracking with GA4 and Google Tag Manager.

Updated Feb 27, 2026
Search Tags:#event tracking#Google Analytics#GA4#Google Tag Manager#UTM parameters#analytics tracking
One-click install
npx skills add https://github.com/luisgustavooliveira/skills --skill analytics-tracking-luisgustavooliveira
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/luisgustavooliveira/skills/tree/main/analytics-tracking
Command: npx skills add https://github.com/luisgustavooliveira/skills --skill analytics-tracking-luisgustavooliveira

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill provides expert assistance for setting up, improving, or auditing analytics tracking and measurement, helping users make data-driven decisions and measure marketing results effectively.

Core Features & Use Cases

  • Initial Assessment: Understand business, current state, and technical context for effective tracking.
  • Core Principles: Focus on decisions, start with questions, name things consistently, and maintain data quality.
  • Tracking Plan Framework: Create a structured plan for events, properties, and conversions.
  • Event Naming Conventions: Use the Object-Action format for clarity and consistency.
  • Event Properties: Utilize standard and custom properties to provide rich data context.
  • GA4 Implementation: Offer detailed setup and custom event configuration guidance.
  • Google Tag Manager: Guide users through container structure, triggers, and variables.
  • UTM Parameter Strategy: Define parameters and conventions for campaign tracking.
  • Debugging and Validation: Provide tools and checklists for ensuring proper tracking.
  • Privacy and Compliance: Address GDPR requirements and best practices.
  • Output Format: Organize tracking plans and outputs in a clear, actionable format.

Quick Start

Analyze the current analytics setup and suggest improvements for the [target website/product].

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 event tracking with Google Tag Manager?▼

Set up GA4 event tracking with Google Tag Manager by defining a tracking plan, configuring custom events using the Object-Action naming format, and deploying tags via GTM triggers and variables. This ensures structured data collection for web and mobile platforms.

What is the best way to structure UTM parameters for campaign tracking?▼

The best way to structure UTM parameters for campaign tracking is to define consistent naming conventions across your marketing channels. This ensures accurate attribution and allows you to measure marketing results effectively within your analytics platform.

How do I create an analytics tracking plan for a SaaS product?▼

Create an analytics tracking plan for a SaaS product by identifying key business decisions, defining events and properties using standard and custom fields, and establishing clear naming conventions. This framework provides rich data context for measuring user interactions.

Does Google Analytics 4 tracking require GDPR compliance configuration?▼

Yes, Google Analytics 4 tracking requires GDPR compliance configuration to adhere to data privacy laws. You must implement privacy controls and best practices during setup to ensure your web and mobile applications handle user data legally.

Can I audit existing event tracking for an e-commerce platform?▼

Yes, you can audit existing event tracking for an e-commerce platform by reviewing your current setup against a structured tracking plan. This initial assessment identifies gaps in events, properties, and conversions to improve data quality and measurement accuracy.

Why are my GA4 custom events not showing in reports?▼

GA4 custom events may not show in reports due to inconsistent naming conventions or incorrect Google Tag Manager triggers. Use debugging and validation tools alongside checklists to verify your tag configuration and ensure proper event tracking.

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