analytics-tracking

To set up GA4 and GTM tracking for a new website feature, define key events and properties in a tracking plan, then configure Google Tag Manager tags to capture user engagement and send data to GA4.

A tracking plan is a strategic framework that defines specific events, naming conventions, and properties to collect actionable analytics data. You need one to ensure your measurement strategy focuses on informing business and product decisions rather than just collecting raw data.

Creating a UTM strategy involves applying standardized UTM parameters to your campaign URLs to accurately track user acquisition sources. This ensures your analytics platform attributes traffic correctly, helping you measure marketing performance and inform acquisition decisions.

Yes, you can audit existing analytics tracking to ensure data privacy compliance by reviewing your current measurement setup. This involves evaluating data collection practices, event configurations, and tag implementations against privacy requirements and core analytics principles.

The best way to name events in GA4 for consistent measurement is to follow a standardized naming convention framework. This ensures data consistency across your analytics tracking setup, making it easier to aggregate user actions and derive actionable insights.

GA4 purchase events may not track correctly in Google Tag Manager due to issues with tag triggers, data layer variables, or event naming conventions. Debugging the implementation by validating your tracking plan and tag configurations helps resolve these measurement gaps.