analytics-tracking

Set up a GA4 tracking plan with GTM by defining event naming conventions, dataLayer schemas, and properties aligned with business goals. This establishes standardized page views, events, and conversions to deliver actionable marketing and product insights.

A dataLayer schema for event tracking is a standardized structure that defines how event properties and naming conventions are passed from your site to GTM. It ensures reliable data quality and consistent insights across marketing and product teams.

Validate analytics data quality and privacy by running dedicated debugging workflows and privacy checks. This process verifies that page views, events, and conversions are captured correctly while maintaining compliance across your web apps.

Yes, you can use this analytics tracking approach for marketing sites and apps. It covers page views, events, and conversions, providing a practical deployment plan tailored to developers for both environments.

The best way to define your first five events is to align them directly with your core business goals. Tailor these events within your GA4 and GTM setup to establish a scalable measurement foundation for data-driven decisions.