analytics-tracking

Implement and audit analytics tracking with GA4 and GTM.

51|8|Updated Feb 24, 2026
One-click install
npx skills add https://github.com/L-LesterYu/OpenClaw-hot-skills-zh --skill analytics-tracking-l-lesteryu
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/L-LesterYu/OpenClaw-hot-skills-zh/tree/main/skills/marketing-skills-zh/references/analytics-tracking
Command: npx skills add https://github.com/L-LesterYu/OpenClaw-hot-skills-zh --skill analytics-tracking-l-lesteryu

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you set up, improve, and audit analytics tracking and measurement, ensuring your data drives informed decisions.

Core Features & Use Cases

  • Strategic Tracking: Design tracking plans aligned with business goals and key questions.
  • Implementation Guidance: Provides best practices for event naming, attribute usage, and GA4/GTM setup.
  • Use Case: You're launching a new feature and need to ensure user engagement is tracked correctly in Google Analytics 4. This Skill will guide you through defining the necessary events, properties, and setting them up in GTM.

Quick Start

Help me set up conversion tracking for a new user signup event in GA4.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up conversion tracking for a signup event in GA4?

Setting up conversion tracking for a signup event in GA4 requires defining the specific event parameters, configuring the trigger in GTM, and marking the event as a conversion in GA4.

What is the best way to structure UTM parameters for campaign tracking?

Structuring UTM parameters for campaign tracking requires following standardized naming conventions for source, medium, and campaign fields to ensure accurate marketing attribution and clean data quality.

How do I create a tracking plan for a new product feature launch?

Creating a tracking plan for a feature launch involves defining business goals, mapping user interaction events, establishing property attributes, and aligning the measurement strategy with key product decisions.

Can I use Google Tag Manager to audit existing analytics tracking?

You can use Google Tag Manager to audit existing analytics tracking by reviewing tag configurations, testing event triggers, and validating data quality to ensure accurate measurement.

Why are my GA4 custom events not showing up in my analytics reports?

GA4 custom events may not appear in analytics reports due to incorrect event naming conventions, missing parameter attributes, GTM trigger misconfiguration, or standard data processing delays within the platform.