analytics-tracking

To set up GA4 event tracking, you first need a tracking plan that defines key events like `feature_used` and their properties. You can then implement these events using Google Tag Manager to monitor user engagement accurately.

A tracking plan is a structured document defining exactly what events and properties to track for your website or application. You need one before implementing analytics to ensure consistent data collection that drives informed decisions.

Creating a UTM parameter strategy involves defining consistent naming conventions for your campaign URLs. This analytics tracking process ensures you accurately attribute traffic and conversions across your marketing channels in GA4.

Yes, you can audit analytics tracking by reviewing your Google Tag Manager container and GA4 configuration. This process identifies missing events, incorrect conversions, and measurement gaps to improve your overall data collection.

The best way to track conversions in GA4 is to define conversion events in your tracking plan and deploy them through Google Tag Manager. This ensures your measurement setup accurately captures valuable user actions.

If GA4 events are missing, your analytics tracking implementation likely has measurement gaps. Auditing your tracking plan and Google Tag Manager triggers helps identify and resolve incorrect event configurations.