analytics-tracking

Build a GA4 tracking plan by detailing specific events, properties, and conversions to capture meaningful data for product decisions. This structured approach ensures you track actionable insights rather than vanity metrics across your marketing site or app.

Audit analytics tracking by validating data quality, reviewing event naming conventions, and debugging your current setup. This process identifies gaps in your GA4, GTM, and UTM implementation to ensure your tracking remains accurate and maintainable.

Set up UTMs and GTM by implementing standardized naming conventions and debugging tags for your campaigns. This ensures accurate attribution data flows into GA4, enabling data-driven marketing decisions and reliable funnel tracking.

Analytics tracking setup includes privacy considerations and documentation to keep your GA4 and GTM implementations compliant. It provides clear guidelines for maintaining data quality while meeting privacy requirements across marketing sites and apps.

GA4 events fail when tracking plans lack structured event naming, proper GTM tag debugging, or data quality validation. Auditing your implementation against a documented event library helps identify and resolve these measurement gaps.