analytics-tracking

Create analytics tracking plans with GA4 event and conversion definitions.

Updated Apr 6, 2026

Search Tags:#analytics #gtm #event-tracking #ga4 #utm-strategy #conversion-measurement

Ready to run

npx skills add https://github.com/sicktastic/skill-issue --skill analytics-tracking-sicktastic

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/sicktastic/skill-issue/tree/main/marketing/skills/analytics-tracking
Command: npx skills add https://github.com/sicktastic/skill-issue --skill analytics-tracking-sicktastic

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Helps marketing and product teams turn vague goals into measurable analytics implementations by outlining the events, conversions, and validation work needed to know whether campaigns and features are working.

Core Features & Use Cases

Business and Technical Assessment: Prompts for context, existing tools, and compliance needs before designing tracking.
Tracking Plan Framework: Provides event structures, naming conventions, property guidance, and conversion definitions tailored to marketing, product, and e-commerce scenarios.
Implementation and Debugging Guidance: Covers GA4 setup, GTM data layer patterns, UTM strategy, privacy considerations, and troubleshooting steps for broken or duplicate events.

Quick Start

Use the analytics-tracking skill to draft a GA4 and GTM implementation plan for the most critical marketing events.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a GA4 tracking plan for marketing events?▼

To create a GA4 tracking plan, translate business goals into structured event definitions, property guidance, and conversion setups. This Skill generates actionable frameworks covering naming conventions and data quality checks tailored for marketing initiatives.

How do I set up GTM data layer patterns for conversion tracking?▼

Setting up GTM data layer patterns for conversion tracking involves defining structured event properties and pushing them into the data layer. This Skill provides implementation guidance for mapping marketing events to GTM triggers and variables.

What's the best way to structure a UTM strategy for campaign attribution?▼

A reliable UTM strategy for campaign attribution requires consistent naming conventions and parameter definitions across marketing channels. This Skill helps define UTM structures that ensure accurate conversion measurement and source attribution.

Why are my GA4 events duplicating or not firing correctly?▼

GA4 events duplicate or fail to fire due to incorrect GTM triggers, missing data layer variables, or naming convention conflicts. This Skill includes debugging guidance and troubleshooting steps to resolve broken or duplicate event tracking.

Does this analytics tracking approach support consent-aware deployment?▼

Yes, this analytics tracking approach supports consent-aware deployment by incorporating privacy considerations into the implementation plan. It ensures GA4 and GTM configurations respect compliance needs before tracking events go live.

Can I use this to define e-commerce conversion tracking in GA4?▼

Yes, you can use this to define e-commerce conversion tracking in GA4. The tracking plan framework provides tailored event structures, property guidance, and conversion definitions specifically for e-commerce scenarios.