Set up and audit analytics tracking with GA4, GTM, and UTM parameters.
npx skills add https://github.com/xurenlu/marstaff --skill analytics-tracking-xurenlu
Please help me install this Agent Skill. Skill: analytics-tracking Source: https://github.com/xurenlu/marstaff/tree/main/skills/analytics-tracking Command: npx skills add https://github.com/xurenlu/marstaff --skill analytics-tracking-xurenlu
This Skill helps you set up, improve, and audit analytics tracking to gain actionable insights for marketing and product decisions.
signup_started and signup_completed with relevant properties, ensuring accurate conversion tracking.Use the analytics-tracking skill to help set up Google Analytics 4 for a new e-commerce website.
High-intent search queries and answers about installing and using this skill.
To set up GA4 tracking, you need a structured tracking plan defining key business events and properties. This involves establishing naming conventions, configuring Google Tag Manager, and implementing measurement strategies for accurate data collection.
A UTM parameter strategy standardizes how you tag marketing links to track campaign performance accurately. It ensures consistent data collection across your analytics tools, enabling you to attribute user sign-ups and conversions to the correct marketing channels.
Creating a standardized event naming convention involves defining consistent rules for event names and properties, such as using `signup_started` or `signup_completed`. This ensures your analytics data remains clean, searchable, and actionable for business decisions.
Yes, this analytics tracking guidance works for e-commerce funnels by helping you define and track critical user journey events. It supports creating comprehensive tracking plan documents tailored to understand user sign-up funnels and e-commerce conversions.
Auditing analytics tracking involves assessing your current state against business context and technical considerations. This Skill helps you review event implementations, debug tracking issues, and verify privacy compliance to refine your overall measurement strategy.
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