analytics-tracking

Set up and audit analytics tracking with GA4, GTM, and UTM parameters.

1|Updated Feb 24, 2026

Search Tags:#analytics #GA4 #GTM #tracking #data strategy #UTM

Ready to run

npx skills add https://github.com/xurenlu/marstaff --skill analytics-tracking-xurenlu

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/xurenlu/marstaff/tree/main/skills/analytics-tracking
Command: npx skills add https://github.com/xurenlu/marstaff --skill analytics-tracking-xurenlu

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you set up, improve, and audit analytics tracking to gain actionable insights for marketing and product decisions.

Core Features & Use Cases

Strategic Tracking: Focuses on tracking events that inform business decisions, not just collecting data.
Standardized Naming: Implements consistent naming conventions for events and properties.
Implementation Guidance: Provides frameworks for tracking plans, GA4 setup, GTM, and UTM parameters.
Use Case: A startup needs to understand user sign-up funnels. This Skill guides them to define key events like signup_started and signup_completed with relevant properties, ensuring accurate conversion tracking.

Quick Start

Use the analytics-tracking skill to help set up Google Analytics 4 for a new e-commerce website.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I set up GA4 tracking for a new website?▼

To set up GA4 tracking, you need a structured tracking plan defining key business events and properties. This involves establishing naming conventions, configuring Google Tag Manager, and implementing measurement strategies for accurate data collection.

What is a UTM parameter strategy and why do I need it?▼

A UTM parameter strategy standardizes how you tag marketing links to track campaign performance accurately. It ensures consistent data collection across your analytics tools, enabling you to attribute user sign-ups and conversions to the correct marketing channels.

How do I create a standardized event naming convention for analytics?▼

Creating a standardized event naming convention involves defining consistent rules for event names and properties, such as using `signup_started` or `signup_completed`. This ensures your analytics data remains clean, searchable, and actionable for business decisions.

Does this analytics tracking guidance work for e-commerce funnels?▼

Yes, this analytics tracking guidance works for e-commerce funnels by helping you define and track critical user journey events. It supports creating comprehensive tracking plan documents tailored to understand user sign-up funnels and e-commerce conversions.

How do I audit existing analytics tracking and measurement strategies?▼

Auditing analytics tracking involves assessing your current state against business context and technical considerations. This Skill helps you review event implementations, debug tracking issues, and verify privacy compliance to refine your overall measurement strategy.