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analytics-tracking

Design GA4/GTM analytics tracking with event taxonomy and debugging workflows.

1|Updated Mar 11, 2026
Search Tags:#event tracking#conversion tracking#gtm#ga4#data layer#utm parameters#privacy consent
One-click install
npx skills add https://github.com/skyymar69-rgb/Nexus-seo-websit --skill analytics-tracking-skyymar69-rgb
Or copy as Structured Prompt for Agentâ–¼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/skyymar69-rgb/Nexus-seo-websit/tree/main/.claude/skills/analytics-tracking
Command: npx skills add https://github.com/skyymar69-rgb/Nexus-seo-websit --skill analytics-tracking-skyymar69-rgb

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

It prevents you from guessing whether marketing and product changes are working by helping you design and implement reliable analytics and conversion tracking.

Core Features & Use Cases

  • Tracking plan design: Defines what to measure so every event supports a decision (e.g., signups, conversions, feature usage, A/B test outcomes via the right skill).
  • Event and property standards: Establishes consistent event naming (lowercase object_action) and reusable property conventions while avoiding vanity metrics and PII.
  • GA4 + GTM implementation guidance: Covers GA4 custom events and conversions setup, GTM tag/trigger/dataLayer patterns, UTM strategy, and validation/debugging.
  • Debugging and data quality: Provides systematic checks for duplicate firing, missing parameters, conversion mismatches, and cross-browser/session issues.
  • Privacy/compliance alignment: Recommends consent handling, consent mode considerations, retention awareness, and safe property practices.

Quick Start

Ask the AI: "Create a tracking plan for our GA4 + GTM setup that measures signup_completed, feature_used, and purchase_completed, including event properties, GTM dataLayer examples, and a debugging checklist to catch duplicate events and conversion mismatches."

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 and GTM event tracking for conversions?â–¼

GA4 and GTM event tracking requires defining an event taxonomy with standardized naming conventions, implementing dataLayer pushes, configuring GTM triggers, and setting up GA4 custom events and conversions to reliably measure marketing actions.

Why are my GA4 custom events not showing up as conversions?â–¼

GA4 custom events often fail to register as conversions due to dataLayer push errors, mismatched event names, missing parameters, or incorrect GTM trigger configurations. A systematic debugging workflow validates event firing and resolves conversion attribution mismatches.

How do I fix duplicate event firing in GTM and GA4?â–¼

Fixing duplicate event firing involves auditing GTM trigger rules, verifying dataLayer push logic, and running a systematic debugging checklist to catch duplicate tags, missing parameters, and cross-browser session issues affecting GA4 data quality.

Do I need a consent mode setup for GA4 and GTM tracking?â–¼

GA4 and GTM tracking requires privacy consent alignment to handle consent mode, manage data retention policies safely, and ensure event properties exclude PII while maintaining reliable conversion attribution across user sessions.

What UTM parameters should I include in my analytics tracking plan?â–¼

An analytics tracking plan should include a UTM strategy that defines standardized parameters for source, medium, and campaign to ensure reliable attribution, while event properties follow consistent lowercase object_action naming conventions without PII.

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