analytics-tracking

A GA4 tracking plan defines specific events like feature_used and onboarding_step_completed alongside their properties to measure user engagement. This Skill facilitates structuring these measurement requirements and event naming conventions for your digital product.

Implementing GTM for a new feature involves defining business context and technical requirements for data collection. This Skill provides implementation strategies and best practices for setting up Google Tag Manager tracking accurately.

UTM parameter setup requires defining consistent naming conventions for tracking URLs. This Skill guides proper UTM usage and integration with your broader measurement strategy to ensure accurate campaign data collection.

Auditing analytics tracking involves evaluating your current state against business context and technical requirements. This Skill supports reviewing existing data collection setups, identifying measurement gaps, and improving overall data strategy.

Analytics tracking setup requires privacy considerations to ensure compliant data collection. This Skill encompasses privacy guidelines alongside GA4 and GTM implementation strategies to protect user data during measurement.

Event naming conventions standardize your data strategy by ensuring consistent measurement across features. This Skill helps define structured tracking plans with clear event names like purchase and user engagement events for reliable analytics.