analytics-tracking

Configure and validate GA4, GTM, and UTM analytics tracking plans.

Updated Feb 8, 2026

Search Tags:#analytics #privacy #tracking #gtm #data-quality #event-tracking #ga4

Ready to run

npx skills add https://github.com/TheSethRose/PeptideCalc --skill analytics-tracking-thesethrose

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/TheSethRose/PeptideCalc/tree/main/.github/skills/marketing/analytics-tracking
Command: npx skills add https://github.com/TheSethRose/PeptideCalc --skill analytics-tracking-thesethrose

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill helps teams design, implement, and validate analytics tracking strategies to produce reliable, actionable insights.

Core Features & Use Cases

Tracking Strategy Design: Define measurement goals, events, and data schemas aligned to business decisions.
Tooling & Setup Guidance: Configures GA4, GTM, and consent workflows; includes event naming conventions and data quality checks.
Audit & Optimization Use Cases: Evaluate current tracking, identify gaps, and propose improvements with examples.
Use Case Example: Track signup funnels and product interactions to optimize conversion paths.

Quick Start

Define your first GA4 event in GTM and run a basic tracking audit.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I set up GA4 event tracking through Google Tag Manager?▼

GA4 event tracking through GTM involves configuring tags with standardized naming conventions and validating data quality checks against your measurement plan. This skill provides setup guidance for defining events, configuring consent workflows, and running tracking audits.

What is a measurement plan and why do I need one for analytics tracking?▼

A measurement plan defines tracking goals, events, and data schemas aligned to business decisions. You need one to ensure your analytics tracking produces reliable, actionable insights rather than collecting aimless data across marketing sites and product apps.

How do I audit my existing analytics tracking setup?▼

Auditing analytics tracking involves evaluating current GA4 and GTM configurations, identifying measurement gaps, and proposing improvements. This skill evaluates event setups, checks data quality, and validates privacy considerations to optimize tracking strategies.

Can I use this approach to track signup funnels and product interactions?▼

Yes, tracking signup funnels and product interactions is supported. You can define measurement goals and event schemas to monitor conversion paths, allowing you to optimize user journeys across marketing sites and product applications.

Does analytics tracking setup require privacy and consent configurations?▼

Yes, analytics tracking setup requires privacy and consent configurations. This skill provides guidance on configuring consent workflows and applying privacy considerations to ensure your tracking strategy meets data quality and compliance requirements.

What's the best way to structure UTMs and naming conventions for event tracking?▼

The best way to structure UTMs and naming conventions is to follow a standardized tracking plan. This skill satisfies structured tracking plan requirements by providing consistent naming conventions for events, UTMs, and data schemas to maintain data quality.