analytics-tracking

GA4 event tracking through GTM involves configuring tags with standardized naming conventions and validating data quality checks against your measurement plan. This skill provides setup guidance for defining events, configuring consent workflows, and running tracking audits.

A measurement plan defines tracking goals, events, and data schemas aligned to business decisions. You need one to ensure your analytics tracking produces reliable, actionable insights rather than collecting aimless data across marketing sites and product apps.

Auditing analytics tracking involves evaluating current GA4 and GTM configurations, identifying measurement gaps, and proposing improvements. This skill evaluates event setups, checks data quality, and validates privacy considerations to optimize tracking strategies.

Yes, tracking signup funnels and product interactions is supported. You can define measurement goals and event schemas to monitor conversion paths, allowing you to optimize user journeys across marketing sites and product applications.

Yes, analytics tracking setup requires privacy and consent configurations. This skill provides guidance on configuring consent workflows and applying privacy considerations to ensure your tracking strategy meets data quality and compliance requirements.

The best way to structure UTMs and naming conventions is to follow a standardized tracking plan. This skill satisfies structured tracking plan requirements by providing consistent naming conventions for events, UTMs, and data schemas to maintain data quality.