analyze

You need visitor counts, email or form conversions, and optional paid conversion revenue from your landing page experiments. When MCP synchronization is unavailable, these metrics can be entered manually to generate the same continue, pivot, or kill decision.

Benchmark reference documents are loaded locally to provide the conversion rate thresholds for evaluating launch performance. These documents supply the criteria needed to prioritize whether your campaign should continue, pivot, or be killed.

When MCP is not connected, the tool operates in a manual fallback mode by prompting you for visitor, conversion, and sales data. It still delivers the benchmark comparison and queues events locally on sync failure for later submission.

Yes, the analysis safely updates state.json and journey-brief.md to accumulate launch results into your learning journey. It attempts MCP submissions during the process and queues events locally on sync failure to preserve data integrity.

Yes, the analysis explicitly supports landing page experiments where only visitor counts and email or form conversions are tracked. Paid conversion data is optional and can be added manually if available to refine the continue, pivot, or kill verdict.