analyze-perf

Diagnose paid acquisition performance issues across advertising and commerce data.

1|Updated Apr 20, 2026
One-click install
npx skills add https://github.com/Largo2z9/phantomos --skill analyze-perf
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: analyze-perf
Source: https://github.com/Largo2z9/phantomos/tree/main/.skills/skills/analyze-perf
Command: npx skills add https://github.com/Largo2z9/phantomos --skill analyze-perf

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill solves the challenge of understanding paid acquisition performance drops by turning fragmented advertising and commerce signals into a structured diagnostic with evidence-backed recommendations.

Core Features & Use Cases

  • Cross-Platform Performance Analysis: Analyzes paid signals across Meta, Google, TikTok, Shopify, TripleWhale, and Klaviyo while reconciling attribution differences.
  • Investigation Framework: Produces a five-section diagnostic covering observed facts, hypotheses, unknowns, ranked levers, and a focused next-step question.
  • Use Case: Help a DTC operator investigate why ROAS declined over the last 30 days by identifying creative fatigue, attribution gaps, audience saturation, and prioritized recovery actions.

Quick Start

Ask the analyze-perf skill to perform a deep dive performance audit for the brand and diagnose the main causes of a ROAS decline.

Frequently Asked Questions about analyze-perf

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I diagnose a sudden drop in ROAS across my paid acquisition channels?

To diagnose a ROAS drop, you analyze cross-platform advertising and commerce data to identify causes of efficiency changes. This process reconciles attribution differences across Meta, Google, and TikTok to produce evidence-backed performance insights.

What is the best way to investigate Meta Ads performance decline for a DTC brand?

The best way to investigate Meta Ads performance decline is applying a structured diagnostic workflow. This analyzes paid signals and commerce metrics to identify issues like creative fatigue or audience saturation and prioritizes recovery actions.

How does attribution reconciliation work when analyzing paid media signals?

Attribution reconciliation works by comparing cross-platform advertising data from networks like Meta and Google against commerce metrics from Shopify or TripleWhale to identify discrepancies causing efficiency changes.

Can I use paid performance analysis to identify audience saturation and creative fatigue?

Yes, paid performance analysis identifies audience saturation and creative fatigue by evaluating structured diagnostic workflows. It transforms fragmented advertising signals into ranked levers and focused next-step questions for DTC growth operations.

What data do I need for a cross-platform DTC marketing performance audit?

You need encoded brand data, paid platform signals, and commerce metrics for a performance audit. Accessing data from platforms like Meta, Google, TikTok, Shopify, TripleWhale, and Klaviyo enables a comprehensive diagnostic of efficiency changes.

Why does my paid acquisition ROAS fluctuate across different advertising platforms?

ROAS fluctuates across advertising platforms due to attribution gaps, creative fatigue, or audience saturation. A structured diagnostic framework analyzes these observed facts and unknowns to pinpoint the exact causes of efficiency changes.