skills.rest
eric-sabe
eric-sabeCOMMUNITY
Explore all skills by this author →
GitHub

apple-ads

Plan and optimize Apple Search Ads campaigns for iOS user acquisition.

1|Updated Jun 24, 2026
Search Tags:#campaign-optimization#app-marketing#apple-search-ads#ad-attribution#apple-ads#app-store-growth#mobile-user-acquisition
One-click install
npx skills add https://github.com/eric-sabe/engsys --skill apple-ads
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: apple-ads
Source: https://github.com/eric-sabe/engsys/tree/main/stacks/domain/mobile-growth/skills/apple-ads
Command: npx skills add https://github.com/eric-sabe/engsys --skill apple-ads

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Mobile growth teams often lack structured, up-to-date guidance for planning and optimizing Apple Search Ads and App Store ad campaigns, leading to wasted ad spend, poor campaign structure, and misaligned creatives that fail to convert high-intent App Store users.

Core Features & Use Cases

  • End-to-end Apple Ads guidance: Covers all core App Store ad placements (Search Results, Search Tab, Today Tab, Product Pages), campaign structure best practices, and keyword strategy for mobile user acquisition.
  • Cost modeling and planning: Provides frameworks for calculating and planning CPT, CPA, CPI, and ROAS targets, plus directional benchmark ranges to set realistic acquisition budgets.
  • Attribution and measurement support: Explains how to implement AdServices and AdAttributionKit for accurate Apple Ads attribution, and avoid common measurement pitfalls in the ATT era.
  • Use case: A mobile growth manager launching a new iOS productivity app can use this skill to structure their initial Apple Ads campaigns, build custom product pages aligned with high-intent keywords, and set realistic cost targets based on category benchmarks.

Quick Start

Use the apple-ads skill to design a campaign structure and cost plan for your new iOS fitness app targeting US users, including keyword groupings and custom product page recommendations.

Frequently Asked Questions about apple-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure Apple Search Ads campaigns for a new iOS app?▼

To structure Apple Search Ads campaigns, group keywords by intent and match type to target high-intent App Store users. This skill provides guidance on organizing Search Results and Search Tab placements alongside custom product pages to maximize conversion.

What is the best way to set CPA and ROAS targets for App Store ad campaigns?▼

Setting CPA and ROAS targets requires modeling acquisition costs against category benchmarks. This skill provides frameworks to calculate CPT and CPI targets, helping you plan realistic budgets for mobile user acquisition.

How does Apple Ads attribution work with AdServices and AdAttributionKit?▼

Apple Ads attribution uses AdServices and AdAttributionKit to measure campaign performance accurately in the ATT era. This skill explains how to implement these frameworks to avoid common measurement pitfalls for iOS apps.

Can I use custom product pages to optimize Apple Search Ads conversions?▼

Custom product pages optimize Apple Search Ads by aligning app creatives with targeted keyword themes. This skill guides you through refining these pages to match high-intent search queries and improve conversion rates.

What Apple Ads placements should I include in my mobile user acquisition strategy?▼

An Apple Ads mobile user acquisition strategy should cover core App Store placements like Search Results, Search Tab, Today Tab, and Product Pages. This skill helps you navigate these options to build a comprehensive campaign structure.

Related Skills

Explore More Marketing & Sales Skills→
yu13130122297yu13130122297

scout

Identify uncertainties in research framing, datasets, metrics, and baselines.

Community
Intermediate
lapaixkemsdortshlee-svglapaixkemsdortshlee-svg

attribution-setup

Configure mobile app install attribution and campaign measurement for iOS and Android.

Community
Advanced
EronredEronred
1.7k

attribution-setup

Design and debug app install attribution across SKAdNetwork, AdAttributionKit, and Android Install Referrer.

Community
Advanced
mazicimertmazicimert

offer-codes-setup

Automate offer-code campaign design and deployment for App Store Connect.

Community
Advanced