apple-ads

What problem does it solve?

Mobile growth teams often lack structured, up-to-date guidance for planning and optimizing Apple Search Ads and App Store ad campaigns, leading to wasted ad spend, poor campaign structure, and misaligned creatives that fail to convert high-intent App Store users.

Core Features & Use Cases

• End-to-end Apple Ads guidance: Covers all core App Store ad placements (Search Results, Search Tab, Today Tab, Product Pages), campaign structure best practices, and keyword strategy for mobile user acquisition.
• Cost modeling and planning: Provides frameworks for calculating and planning CPT, CPA, CPI, and ROAS targets, plus directional benchmark ranges to set realistic acquisition budgets.
• Attribution and measurement support: Explains how to implement AdServices and AdAttributionKit for accurate Apple Ads attribution, and avoid common measurement pitfalls in the ATT era.
• Use case: A mobile growth manager launching a new iOS productivity app can use this skill to structure their initial Apple Ads campaigns, build custom product pages aligned with high-intent keywords, and set realistic cost targets based on category benchmarks.

Quick Start

Use the apple-ads skill to design a campaign structure and cost plan for your new iOS fitness app targeting US users, including keyword groupings and custom product page recommendations.