attribution-setup

App install attribution setup requires configuring iOS SKAdNetwork (including SKAN 4.0) and AdAttributionKit, then orchestrating them via an MMP to align with your app's measurement needs. You must select your iOS scope, MMP, and paid channels to build a full implementation plan.

A conversion value schema maps user events to revenue and LTV signals within SKAdNetwork postback windows and privacy thresholds. Planning it involves building a CV mapping that aligns to your revenue signals while working within Apple's privacy constraints.

Debugging MMP attribution discrepancies involves running a diagnostic playbook to identify mismatches between MMP, network, and ASA reporting for paid channels. You diagnose common data conflicts and produce a structured testing checklist to resolve the reporting gaps.

Yes, cross-platform measurement guidance covers Android Install Referrer integration alongside deep link architecture for deferred deep linking. It provides a deep link testing matrix to verify your setup works across both iOS and Android scopes.

Migrating a conversion value schema involves building a new CV mapping that aligns to revenue and LTV signals while fitting within postback windows and privacy thresholds. You generate an implementation and testing plan to ensure the migration matches your active MMP and paid channels.

SKAdNetwork postback mismatches with MMP data occur due to postback window delays, privacy threshold filtering, or incorrect conversion value mapping. Diagnosing these discrepancies requires a structured testing checklist to compare network and MMP reporting layers.