architect-audience-sync

Braze Audience Sync connects Canvas steps to advertising partners like Facebook and Google. It defines cross-platform data flows using platform-agnostic identity keys and OAuth integration to securely orchestrate first-party data sharing.

Braze Audience Sync enforces consent controls by applying consent gating directly within Canvas steps before sharing data with partners like TikTok or LinkedIn. This ensures centralized, compliant orchestration of first-party audience data.

Identity matching in Braze Audience Sync uses platform-agnostic identity keys to map users across destinations like Snapchat, Pinterest, and Criteo. It standardizes data flow definitions to ensure accurate synchronized audience sharing.

Braze Audience Sync includes robust error handling and lifecycle management for adding, removing, and refreshing audiences across partners like The Trade Desk. It defines latency expectations and error protocols for synchronized audience sharing.

Yes, Braze Audience Sync designs coordinate suppression and lookalike workflows across partners. By connecting Canvas steps to advertising destinations, it manages data flow and lifecycle requirements for synchronized audience updates.