engineer-messaging-channels

What problem does it solve?

Regional messaging channels like LINE and KakaoTalk require platform-specific integration, identity mapping, and subscription management that differ from email or push; this skill captures the operational steps and diagnostics to get these channels working reliably in Braze and to surface per-user engagement data.

Core Features & Use Cases

• Channel Setup & Credentials: Stepwise guidance for connecting LINE and KakaoTalk via partner providers and verifying required tokens and sender keys.
• User Identity & Subscription Management: How to map native_line_id or phone identifiers, handle anonymous follower profiles, and ensure subscription group synchronization to enforce opt-in/opt-out behavior.
• Message Creation, Click Tracking & Reporting: Best practices for composing LINE/KakaoTalk messages in Campaigns and Canvas, enabling Braze URL shortening and per-user click tracking, and troubleshooting reporting gaps.
• Use Case: Onboard a Japanese LINE official account and a Korean KakaoTalk business channel, import follower IDs, enable click tracking for a promotional Canvas step, and validate per-user clicks in Braze analytics.

Quick Start

Connect the LINE or KakaoTalk partner account in Braze, import or set native_line_id/phone on target users, enable click tracking in a test campaign, and verify per-user clicks in the campaign analytics.