architect-templates

What problem does it solve?

Provides an architect-focused reference for designing, selecting, and auditing Braze Canvas templates so teams can create reusable, maintainable engagement workflows instead of one-off, brittle Canvases.

Core Features & Use Cases

• Reusable Skeletons: Defines the three axes (entry trigger, decision branches, exit conditions) used to evaluate and compose templates.
• Template Catalog Mapping: Maps common engagement archetypes (onboarding, abandoned cart, lapsed user, feature adoption, back-in-stock, email signup, post-purchase feedback) to structural patterns and key signals.
• Parameterization Guidance: Advises on which values to expose as template variables (timing windows, offers, product identifiers) and what to keep content-agnostic.
• Operational Checks & Pitfalls: Highlights common structural mistakes (missing exits, hardcoded delays, frequency cap oversights) and prescribes fixes.
• When to Use: Helps architects choose a Braze-provided template, design a new Canvas with reuse in mind, or audit templates for structural debt.

Quick Start

Recommend a reusable Canvas template skeleton for an onboarding workflow that parameterizes entry triggers, decision branches, and exit conditions so it can be reused across brands and segments.