What problem does it solve? Customers can agree a product fits their needs yet still delay buying because nothing forces action now. This Skill identifies the specific inciting events — crises, seasonal cycles, strategic windows, life changes — that move an ideal-fit customer from could-buy-someday to buying-today, so positioning and targeting speak to real purchase moments. ## Core Features & Use Cases - Evidence-first harvesting: Pulls real trigger stories from customer interview findings, debrief files, and surveys, marking them OBSERVED with sources before any brainstorming begins. - Structured hypothesizing: Works backward through brainstorm lenses (crises, seasonal cycles, strategic windows, personal life-changes) for gaps, honestly marked HYPOTHESIZED with a validation path. - Keystone coupling and findability: Every event cites its keystone (K-number) and records how to detect or reach prospects in that condition, including likely search phrases. - Use Case: After defining keystones for your product, run this step to produce INCITING-EVENTS.md listing E1, E2, etc., each with evidence status and findability notes, ready to feed the final ideal-customer definition. ## Quick Start Run the inciting-events step on my KEYSTONES.md and customer interview findings to map what triggers our ideal customers to buy now.
