What problem does it solve? Defining an ideal customer profile starts with an honest accounting of what a company actually is, but asking people to list strengths and weaknesses produces vague, defensive answers. This Skill runs the first step of a proven ICP method: gathering raw, specific, unjudged observations about the company, product, customers, and team before any classification happens. ## Core Features & Use Cases - Twelve-Category Guided Walk: Walks the user one category at a time through twelve question areas (undeniable strengths, consistent complaints, head/tail customer differential, existential threats, technical architecture, philosophy, and more), pressing vague answers into specific, checkable facts. - Team Write-Storm Processing: Ingests a team's raw brainstorm notes and processes each observation individually — clarifying, sharpening, merging duplicates, and filing under the right category. - External Research Seeding: For companies already operating online, scans public reviews, forums, and press into an External Research section that seeds candidate observations for user confirmation. - Use Case: A founder asks "who is our ideal customer?" The Skill walks them through twelve categories, records numbered observations (O1, O2, ...) in OBSERVATIONS.md, parks action ideas in a side-list, and hands off to the next method step that classifies attributes as strengths or weaknesses. ## Quick Start Ask the assistant to run the asb-carol-observations skill to start gathering honest observations about your company for defining your ideal customer profile.