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aso

Audits App Store and Google Play listings and generates prioritized optimization reports.

Updated Jul 14, 2026
Search Tags:#app store optimization#competitor analysis#app store#aso#keyword optimization#google play#listing audit
One-click install
npx skills add https://github.com/usmangurowa/sifter --skill aso-usmangurowa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: aso
Source: https://github.com/usmangurowa/sifter/tree/main/.agents/skills/aso
Command: npx skills add https://github.com/usmangurowa/sifter --skill aso-usmangurowa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? App developers and marketers struggle to know why their App Store or Google Play listing underperforms. This Skill audits a live store listing against platform-specific ASO best practices, scores it across six weighted dimensions, and produces a prioritized action plan with concrete fixes. ## Core Features & Use Cases - Listing Fetch & Scoring: Detects Apple App Store or Google Play URLs, extracts metadata fields, and scores six dimensions (Title & Subtitle, Description, Visual Assets, Ratings & Reviews, Metadata & Freshness, Conversion Signals) into a weighted 0-100 grade. - Brand Maturity Adjustment: Classifies apps as Dominant, Established, or Challenger so household names like Instagram are not penalized for deliberate brand-first choices. - Competitor Comparison & Report: Benchmarks against 2-3 competitor listings, identifies keyword gaps, and outputs a structured report with quick wins, keyword suggestions, and an impact-ordered action plan. - Use Case: Paste your Google Play URL and ask for an audit; receive a scorecard showing a weak description keyword density, missing feature graphic, and exact character-counted rewrite suggestions. ## Quick Start Ask the assistant to audit your app listing by pasting your App Store or Google Play URL and requesting an ASO audit with prioritized fixes.

Frequently Asked Questions about aso

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my App Store or Google Play listing?▼

Share your App Store or Google Play URL and request an ASO audit. The skill fetches the listing, extracts metadata fields, scores six weighted dimensions out of 100, and returns a report with quick wins, keyword suggestions, and a prioritized action plan.

What is the difference between Apple App Store and Google Play ASO?▼

Apple indexes the title, subtitle, and a hidden 100-byte keyword field, while the long description is not indexed. Google Play indexes the full 4,000-character description heavily, has no keyword field, and enforces stricter metadata policies like no emojis or superlatives in titles.

Does the audit work for big apps like Instagram or Uber?▼

Yes. The skill classifies apps into Dominant, Established, or Challenger tiers before scoring. Dominant apps are not penalized for brand-only titles or lifestyle screenshots, since those are deliberate data-informed choices rather than ASO mistakes.

Can I compare my app listing against competitors?▼

Yes. Provide 2-3 competitor store URLs and the skill runs the same six-dimension scoring on each, builds a side-by-side comparison table, and identifies keyword gaps where competitors rank but your app does not.

What ASO data can this audit not measure?▼

Without paid ASO tools, the audit cannot measure exact keyword search volume, historical ranking positions, download estimates, the hidden Apple keyword field contents, or install conversion rates. Tools like AppTweak, Sensor Tower, or MobileAction provide those data points.

How many screenshots should an app store listing have?▼

Apple allows up to 10 screenshots per device with the first 3 visible in search, while Google Play allows a maximum of 8. The audit flags fewer than 5 screenshots as an issue and recommends 5-8 captioned screenshots plus a preview video on iOS.

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