aso

Share your App Store or Google Play URL and the audit fetches the listing, extracts fields like title, subtitle, description, screenshots, and ratings, then scores six weighted dimensions into a 0-100 grade with a prioritized action plan.

Apple indexes title, subtitle, and a hidden 100-byte keyword field but not the long description, while Google Play indexes the full 4,000-character description heavily with no keyword field. Google Play also enforces Android Vitals crash and ANR thresholds that affect ranking.

Apple allows up to 10 screenshots per device with the first 3 visible in search, while Google Play allows a maximum of 8. Fewer than 5 screenshots is flagged as an issue, and 90% of users never scroll past the third screenshot.

On iOS, preview videos autoplay muted and deliver a 20-40% conversion lift, making them high-ROI. On Google Play, videos do not autoplay and only about 6% of visitors tap play, so the return is much lower.

Dominant-tier apps with near-universal brand recognition are scored with tier adjustments, since users search by brand name rather than generic keywords. A brand-only title is a valid data-informed choice for them, unlike Challenger apps that need keyword discovery.

Without paid ASO tools, the audit cannot measure exact keyword search volume, historical ranking positions, download estimates, the hidden Apple keyword field contents, or the owner's conversion rate data. Tools like AppTweak, Sensor Tower, or MobileAction provide those metrics.