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audience-research

Identify online channels, publications, podcasts, and social accounts for a target demographic.

145|28|Updated Jan 31, 2026
Search Tags:#marketing strategy#audience research#media affinity#Rand Fishkin#channel identification#PR outreach
One-click install
npx skills add https://github.com/guia-matthieu/clawfu-skills --skill audience-research
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: audience-research
Source: https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/strategy/audience-research
Command: npx skills add https://github.com/guia-matthieu/clawfu-skills --skill audience-research

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you discover precisely where your target audience spends their time online, moving beyond generic demographics to actionable media affinity data.

Core Features & Use Cases

  • Identify Audience Channels: Pinpoint podcasts, YouTube channels, publications, and social accounts your audience actively follows.
  • Inform Strategy: Use data-backed insights for PR, content distribution, ad targeting, and partnership opportunities.
  • Use Case: A SaaS company wants to reach B2B marketers. This Skill will identify niche podcasts, LinkedIn influencers, and industry blogs where these marketers are most engaged, enabling targeted outreach.

Quick Start

Help me find where interior designers spend their time online.

Frequently Asked Questions about audience-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find where my target audience spends their time online?▼

Audience research for B2B marketing identifies niche industry blogs, LinkedIn influencers, and specialized podcasts where target demographics engage. It analyzes competitive landscapes and self-description patterns to provide actionable channel insights for targeted outreach.

What is behavioral audience research and how does it inform content strategy?▼

You can use audience research for PR outreach by identifying the specific publications, podcasts, and social accounts your target demographic actively follows. These data-backed insights enable targeted media pitches and partnership opportunities with relevant industry channels.

When do I need media affinity data for my marketing strategy?▼

Audience research analyzes search behavior, self-description patterns, and competitive landscapes to identify online channels. It utilizes Rand Fishkin's methodology for data-driven audience discovery, providing actionable insights for targeted marketing and PR strategies.

Can I identify niche podcasts and social accounts for a specific target demographic?▼

Yes, you can identify niche podcasts, YouTube channels, and social accounts for a specific target demographic by analyzing their online search behavior and self-description patterns. This pinpoints exact media channels for targeted outreach and content distribution.

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