audit-ga4-setup

Auditing your GA4 setup involves validating property parameters, event tracking, ecommerce configuration, and privacy features to ensure accurate data. This process cross-verifies your GA4 config with source-of-truth data to identify discrepancies and compliance violations.

Common GA4 configuration issues include missing `items` parameters in ecommerce tracking and absent Consent Mode settings. These setup errors lead to unreliable data discrepancies and privacy compliance violations if not audited and corrected before active reporting begins.

You need to run a GA4 property audit during a migration from Universal Analytics to GA4 to validate the new setup before reporting begins. Additionally, performing quarterly audits prevents ongoing data quality issues and ensures continuous privacy compliance.

Validating GA4 ecommerce tracking requires checking for critical errors like missing `items` in event payloads. Privacy compliance validation involves verifying that Consent Mode is correctly configured and active across your property parameters.

Checking GA4 data quality requires cross-verification with source-of-truth data to ensure trustworthy analytics. Without comparing your GA4 configuration and tracked events against authoritative business profile data, discrepancies and completeness issues remain hidden.