b2b-positioning-diagnostic

What problem does it solve?

The B2B Positioning Diagnostic & Builder helps cross-functional teams diagnose and align positioning. It guides users through a structured process (based on April Dunford's 5-step framework) to identify competitive alternatives, distinct capabilities, differentiated value, best-fit accounts, and the right market category. The goal is to surface misalignments, reduce confusion in conversations, and provide a defensible positioning foundation for GTM.

Core Features & Use Cases

• Guided diagnostics that map symptoms to the Dunford 5 steps (1- Competitive Alternatives, 2- Distinct Capabilities, 3- Differentiated Value, 4- Best-Fit Accounts, 5- Market Category).
• Capabilities to use Anchor Framework as a fast path for early-stage founders, plus Phase 1 deep-dive for evidence-based refinement.
• A structured output: Positioning Canvas and Positioning Statement templates for internal alignment and external messaging.
• Reference guidance that helps teams diagnose marketing/product problems vs true positioning problems and how to validate results.
• Use cases include building from scratch, auditing existing positioning, or debugging misalignment across teams.

Quick Start

Begin by outlining your ICP and the core problem, then work through the 5-step framework to draft your positioning canvas.