icp-identification

Defining an ideal customer profile (ICP) requires researching your company or product idea to structure target audience attributes like job titles, seniority, company size, industry, and exclusion criteria before executing sales and marketing efforts.

Mapping Total Addressable Market (TAM) is a strategic next step taken after confirming your ideal customer profile, allowing you to calculate the total market size for your product or service before moving to direct lead generation.

Generating direct leads is a downstream task that follows the establishment and user confirmation of your ideal customer profile, ensuring your lead generation strategy targets a clearly defined audience.

Building a customer profile requires providing a company URL or product idea, which the system investigates to understand market context, competitors, and value proposition before proposing a structured ideal customer profile.

Confirming your ideal customer profile ensures a clear target audience is established and agreed upon, preventing wasted effort in downstream tasks like Total Addressable Market mapping or direct lead identification.

Defining an ICP works for startup founders with only a product concept by researching the provided idea to understand its market, proposing a detailed target audience, and guiding the next strategic sales step.