beam-selling

You can enforce evidence-based progression in a sales engagement by using a six-stage BEAM workflow that requires verifiable evidence at each gate before advancing. This prevents skipping stages and ensures moves are based on data.

The BEAM selling framework is a structured pipeline that guides sales deals through six stages: Qualify, Diagnose, Align, Propose, Commit, and Deliver. It integrates SPIN questioning at each stage to shape engagement strategy and progression.

To save and resume a sales engagement across sessions, the workflow persists state locally in a .beam directory. You can resume progress later by running the initial command with the same company name to load the saved state.

Yes, you can integrate B2B research outputs into your sales qualification process. The workflow ingests b2b-research-agent outputs directly to shape scope, engagement strategy, and the stepwise evaluation of deals.

You can track deal progression with a Kanban view in sales because the workflow persists state locally and generates a Kanban view automatically. This provides a visual audit of your pipeline stages alongside session logs.

You do not strictly need B2B research data to start a BEAM engagement, but ingesting b2b-research-agent outputs beforehand is supported to help shape scope, engagement strategy, and deal evaluation effectively.