What problem does it solve? Competitive analysis often produces gut-feel rankings that cannot be defended to a client. This Skill turns a scoped, tiered competitor set into comparable, evidence-anchored scores so every number is backed by a source and means the same thing across all competitors. ## Core Features & Use Cases - Nine weighted scoring dimensions: Positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, and the client's strategic tension, each with explicit 1-5 rubrics. - Tension-plot analysis: Scores both poles of the client's strategic tension separately and plots competitors on a 2x2 to reveal who occupies the target white-space quadrant. - Bias controls and calibration: Rules against composite scores, asserted-vs-proven evidence downgrades, aesthetic affinity bias, and cross-set calibration before finalizing. - Use Case: After scoping eight competitor studios for a branding client, score each one, produce uniform profile cards with sourced justifications, and hand the cards plus the tension plot to the report-assembly step. ## Quick Start Use benchmark-methodology to score the tiered competitor set from competitive-platform-analysis and produce a profile card for each competitor.
