bid-strategy-target-alignment

Target CPA or ROAS throttling occurs when set bid targets are too aggressive compared to actual performance. You can identify this by comparing your tCPA and tROAS values against 30-day actual performance metrics to spot efficiency gaps or spend starvation.

Audit Google Ads bid strategy targets by comparing set tCPA and tROAS values against 30-day actual performance metrics. Evaluate target realism across campaign-level data to identify throttling or efficiency gaps while filtering out thin-volume noise.

Yes, analyzing campaign bid targets requires integration with the Porter Metrics MCP to execute connector actions and query 30-day performance data for your active Google Ads campaigns.

The best way to adjust bid targets is by analyzing 30-day actual performance metrics against set tCPA and tROAS values. This provides specific, data-driven recommendations to modify aggressive targets that starve high-spend campaigns and waste budget.

Low-volume campaign data is filtered out as thin-volume noise during the bid strategy target alignment audit. This prevents skewed target realism evaluations and ensures adjustments are based on statistically significant campaign-level performance.