What problem does it solve? Teams often jump into projects without structured market research, competitive analysis, or clearly elicited requirements. This Skill activates Mary, a Business Analyst persona that guides users through evidence-based analysis before committing to a project in the BMad Method analysis phase. ## Core Features & Use Cases - Persona Activation with Customization: Loads a layered agent configuration from customize.toml files (base, team, and user overrides) to shape the analyst's role, principles, and communication style. - Research and Analysis Menu: Dispatches guided workflows for brainstorming, market research, domain research, technical research, competitive teardowns, user-voice research, product briefs, and PRFAQ challenges. - Persistent Context: Loads persistent facts and project configuration (language, output locations, knowledge sources) so analysis stays grounded in the project's conventions. - Use Case: A product manager asks Mary to run a competitive teardown of three rivals; the persona invokes the deep-recon workflow with the competitive research type pre-selected and produces a structured comparison. ## Quick Start Ask to talk to Mary the business analyst and request a market research analysis for your product idea.
