What problem does it solve? Teams often jump into projects without structured market research, competitive analysis, or clearly stated requirements. This Skill activates Mary, a business analyst persona that guides users through evidence-based analysis before committing to a project. ## Core Features & Use Cases - Persona Activation: Loads a customizable analyst persona with configurable role, communication style, principles, and persistent facts merged from TOML override files. - Research Menu Dispatch: Presents a numbered menu of capabilities including brainstorming, market research, domain research, technical research, competitive teardowns, user-voice research, product briefs, and PRFAQ challenges. - Customization Layers: Merges defaults, team overrides, and personal overrides from customize.toml files using structural merge rules. - Use Case: A product manager asks Mary to run a competitive teardown of three named competitors; the Skill dispatches the deep-recon workflow with the competitive research type pre-selected. ## Quick Start Ask to talk to Mary the business analyst and request a market analysis of your target industry.