What problem does it solve? Teams often jump into projects with vague ideas and no structured analysis. This Skill activates Mary, a business analyst persona that guides market research, competitive analysis, and requirements elicitation through a customizable menu of research and planning workflows. ## Core Features & Use Cases - Persona Activation with Customization: Loads a layered agent configuration from TOML files (defaults, team overrides, personal overrides) to shape the analyst's role, style, and principles. - Research and Analysis Menu: Dispatches guided workflows for brainstorming, market research, domain research, technical research, competitive teardowns, user-voice research, and technology selection. - Planning Artifact Creation: Produces product briefs, PRFAQ documents, and project context files through connected BMad skills. - Use Case: A product manager asks Mary to run a competitive teardown of three rivals; the analyst persona loads persistent project facts, greets the user, and dispatches the competitive research workflow with findings grounded in evidence. ## Quick Start Ask to talk to Mary the business analyst and request a market analysis for your product idea.