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brand-audit

Generate a brand-context bundle with identity, product catalog, reviews, keywords, competitors, and messaging matrix.

3|Updated Apr 11, 2026
Search Tags:#keyword research#competitive analysis#brand strategy#voice of customer#messaging angles#creative funnel#weekly refresh
One-click install
npx skills add https://github.com/Motion-Creative/runneth-apps --skill brand-audit-motion-creative
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-audit
Source: https://github.com/Motion-Creative/runneth-apps/tree/main/brand-audit
Command: npx skills add https://github.com/Motion-Creative/runneth-apps --skill brand-audit-motion-creative

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Brand strategy often gets rebuilt repeatedly from scratch, causing teams to guess at identity, customer voice, competitors, and messaging angles; brand-audit produces a durable per-workspace brand-context bundle that downstream creative work can reliably read.

Core Features & Use Cases

  • Six-step brand foundation bundle: Runs brand-intake, product-catalog, review-audit, brand-relevant-keywords, competitor-analysis, and creative-strategy-engine in order to generate structured markdown artifacts.
  • Downstream-ready strategic context: Saves identity, products, voice of customer, language landscape, competitor read, and the pain × persona × messaging-angle matrix under /agent/brain/brand-audit/<workspace-slug>/.
  • Weekly refresh without re-deriving everything: Re-runs the audit on a cadence (Monday) to keep the bundle current so creative-deep-dive and weekly-performance-deck don’t waste time rebuilding context.

Quick Start

Use the brand-audit skill to produce the full brand-context bundle for your workspace, refreshed weekly and stored under /agent/brain/brand-audit/<workspace-slug>/.

Frequently Asked Questions about brand-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a brand strategy foundation without starting from scratch every time?▼

Build a durable brand strategy foundation by generating a comprehensive brand-context bundle that captures identity, customer voice, and competitor analysis. This persistent markdown output prevents repeated manual rebuilding by providing downstream creative workflows with reliable, ready-to-read strategic context.

What is included in a full brand audit workflow for messaging angles?▼

A full brand audit workflow includes six steps: brand-intake, product-catalog, review-audit, brand-relevant-keywords, competitor-analysis, and creative-strategy-engine. It generates a pain × persona × messaging-angle matrix across awareness stages to align your creative funnel with customer language.

How do I keep voice of customer insights and competitor analysis updated weekly?▼

Keep voice of customer insights and competitor analysis updated by running a weekly refresh cadence on Mondays. This re-runs the audit to maintain a current brand-context bundle, ensuring downstream creative deep-dives and performance decks avoid wasting time rebuilding context.

Do I need a configured brand website URL to run a brand audit?▼

Yes, a configured brand website URL is required to run a brand audit. Supporting inputs like review sources, competitor shortlists, and ping channels are optional but recommended to enrich the generated identity, voice-of-customer insights, and competitor read.

Can I regenerate just the competitor analysis layer without re-running the entire audit?▼

Yes, you can regenerate a single layer like competitor-analysis using standalone skill invocations. This allows you to update specific components of the brand-context bundle without re-deriving the entire six-step workflow, saving time on targeted strategic refreshes.

Where are the brand audit outputs and strategic context files stored?▼

Brand audit outputs and strategic context files are stored as deterministic markdown artifacts under /agent/brain/brand-audit/<workspace-slug>/ with history and config persistence. This structured storage ensures downstream workflows can reliably locate and read the latest brand foundation data.

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