brand-brain-schema

What problem does it solve?

It prevents brand strategy from becoming unstructured by enforcing a canonical “raw → wiki → outputs” schema where every claim is traceable back to source materials.

Core Features & Use Cases

• Canonical brand-brain structure that maps raw inputs into six wiki articles and back into reusable outputs for future iterations
• Six-compartment wiki system for hooks, customer pains, competitor angles, brand voice, performance patterns, and a creative-brief library
• Compilation and query rules that require inline source citations, aggressive cross-linking, contradiction flagging, and saved question-answer outputs

Quick Start

Tell Claude: compile and update the DTC brand brain wiki from the current brand-brain raw folders, then answer my brand question with cited evidence and flagged verification items.