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brand-checklist

Guide brand discovery sessions with adaptive questions based on available materials.

Updated Aug 27, 2026
Search Tags:#discovery#strategy#brand#session#ae#creative-director#brand-diagnosis
One-click install
npx skills add https://github.com/antikode/skills --skill brand-checklist
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-checklist
Source: https://github.com/antikode/skills/tree/main/skills/brand-checklist
Command: npx skills add https://github.com/antikode/skills --skill brand-checklist

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill acts as an adaptive client brand discovery guide for Antikode AEs and Creative Directors, enabling structured conversations when brand materials are missing or incomplete. It reads context from available materials, the project type, and the client's apparent maturity to tailor the session.

Core Features & Use Cases

  • Adaptive questioning that surfaces what we need to build a sharp pitch, a strong strategy, or a complete brand essence brief.
  • Session can be run by an AE solo or together with the Creative Director, and outputs a brand-diagnosis intake for handoff.
  • It adjusts based on what is known and what is unknown, focusing on values, voice, and visuals when assets are scarce.

Quick Start

Begin with the orientation questions to calibrate context, then proceed with the adaptive brand discovery flow.

Frequently Asked Questions about brand-checklist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a brand discovery session when the client has incomplete brand materials?▼

Start with orientation questions to calibrate project context, then use adaptive brand discovery questioning to surface missing values, voice, and visual assets when materials are incomplete.

What is adaptive brand discovery and when do I need it for a pitch?▼

Adaptive brand discovery is a structured questioning process that routes inquiries based on project type and client maturity. You need it for pitches, new engagements, or brand audits when available materials lack essential context.

Can an account executive conduct brand diagnosis without a creative director present?▼

Yes, an AE can conduct the brand diagnosis session solo or alongside a Creative Director. The adaptive flow adjusts based on available materials to safely and non-intrusively surface missing brand context.

Does this brand discovery workflow require external tools to process client assets?▼

No, the brand discovery workflow requires no external tools beyond structured prompts. It relies entirely on internal adaptive routing to process available materials and generate a brand-diagnosis intake for handoff.

How do I tailor brand strategy questions for different client maturity levels?▼

Tailor brand strategy questions by routing the discovery session based on the client's apparent maturity and project type. This mechanism ensures the questioning approach remains safe, relevant, and non-intrusive.

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