brand-checklist

What problem does it solve?

This Skill acts as an adaptive client brand discovery guide for Antikode AEs and Creative Directors, enabling structured conversations when brand materials are missing or incomplete. It reads context from available materials, the project type, and the client's apparent maturity to tailor the session.

Core Features & Use Cases

• Adaptive questioning that surfaces what we need to build a sharp pitch, a strong strategy, or a complete brand essence brief.
• Session can be run by an AE solo or together with the Creative Director, and outputs a brand-diagnosis intake for handoff.
• It adjusts based on what is known and what is unknown, focusing on values, voice, and visuals when assets are scarce.

Quick Start

Begin with the orientation questions to calibrate context, then proceed with the adaptive brand discovery flow.