brand-competitor-scan
CommunityBenchmark brands, uncover white space.
Authormeytalp-dev
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Brand teams struggle to understand how their brand compares to competitors across positioning, messaging, voice, and visuals, and to identify gaps to differentiate.
Core Features & Use Cases
- Positioning analysis (Dunford framework): Compare market categories, unique attributes, and value promises across competitors to reveal gaps.
- Messaging analysis (Miller framework): Evaluate hero, villain, guidance, CTA, and success picture to shape compelling messages.
- Voice and Visuals audit (NN/g and visual design): Assess voice consistency, tonal dimensions, color, typography, and imagery to ensure cohesive brand presence.
- Use Case: A team uses it to benchmark three rivals and uncover a whitespace opportunity in messaging and visual tone for a new product line.
Quick Start
Run a brand-competitor-scan on your market to benchmark competitors and identify white space.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: brand-competitor-scan Download link: https://github.com/meytalp-dev/ort-training/archive/main.zip#brand-competitor-scan Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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