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brand-competitor-scan

Evaluate competitor brands across positioning, messaging, voice, and visuals.

Updated Mar 12, 2026
Search Tags:#messaging#voice#positioning#visuals#brand#market#competitor-analysis
One-click install
npx skills add https://github.com/meytalp-dev/ort-training --skill brand-competitor-scan
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-competitor-scan
Source: https://github.com/meytalp-dev/ort-training/tree/main/.claude/skills/brand-competitor-scan
Command: npx skills add https://github.com/meytalp-dev/ort-training --skill brand-competitor-scan

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Brand teams struggle to understand how their brand compares to competitors across positioning, messaging, voice, and visuals, and to identify gaps to differentiate.

Core Features & Use Cases

  • Positioning analysis (Dunford framework): Compare market categories, unique attributes, and value promises across competitors to reveal gaps.
  • Messaging analysis (Miller framework): Evaluate hero, villain, guidance, CTA, and success picture to shape compelling messages.
  • Voice and Visuals audit (NN/g and visual design): Assess voice consistency, tonal dimensions, color, typography, and imagery to ensure cohesive brand presence.
  • Use Case: A team uses it to benchmark three rivals and uncover a whitespace opportunity in messaging and visual tone for a new product line.

Quick Start

Run a brand-competitor-scan on your market to benchmark competitors and identify white space.

Frequently Asked Questions about brand-competitor-scan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze competitor positioning and messaging to find market white space?▼

Compare competitor brands across positioning, messaging, voice, and visuals to reveal positioning white space by generating a structured scoring matrix and actionable insights across all market players.

What is the best way to benchmark brand voice and visuals against competitors?▼

Benchmark brand voice and visuals by auditing tonal dimensions, color, typography, and imagery across direct and indirect competitors to identify differentiation opportunities and generate actionable insights.

How do I use the Miller and Dunford frameworks for competitor analysis?▼

Apply the Dunford framework to compare market categories, unique attributes, and value promises, and use the Miller framework to evaluate hero, villain, guidance, and success pictures to shape compelling messages.

Can I include indirect competitors and status quo alternatives in a brand competitor scan?▼

Yes, the brand competitor scan applies to all identified competitors, including indirect competitors and status quo alternatives, to produce a comprehensive comparison matrix and actionable insights.

Do I need a brand brief and existing intelligence data to run a competitor analysis?▼

Yes, loading a brand brief, existing intelligence data, and framework reference documents is required to produce structured scoring, notes, and recommended actions for the competitor analysis.

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